Without strategy, it’s disconnected tactics and hoping for the best

It’s tempting to skip strategy and jump right into tactics and best practices. This is risky and we don’t like risk – especially when it’s your money.

That’s why we tie every ad, piece of creative, and marketing asset back to your well thought out business goals. Because if we can’t tell you how everything we’re doing is going to help you reach your goals and hit your targets, there’s a better opportunity out there and we’re going to find it.

CLEAR BUSINESS GOALS

CLEAR BUSINESS GOALS

We’ll work with your leadership team to define your business goals. Then, we’ll work backwards from your budget to determine whether your goals and budget match up. If they do, we’ll throw everything we’ve got at each challenge that stands between you and success.

INTEGRATED TACTICS

INTEGRATED TACTICS

Everything we do considers each tactic that makes up your strategy and ties back to your business goals. When ads, creative, and marketing strengthen each other, we’ll have a much larger impact per dollar invested.

PROGRESS TRACKING

PROGRESS TRACKING

Beyond setting goals and working towards them, we’ll decide how to track and report progress. You’ll always know what we’re doing, what’s working and not working, and how hard each dollar is working.

What Strategy Includes At 97 Degrees West

Your brand, marketing, and media all working toward the same business goals

BRAND

BRAND

From messaging and identity to digital and social presence, we’ll review your brand’s current state and where we want it to go, then map out a strategy to get there.

MARKETING

MARKETING

Decide who we’re going to reach, how we’re going to reach them, what success looks like, and how we’ll track progress towards marketing goals.

Media

MEDIA

We’ll find the perfect mix of owned, earned, and paid media (both digital and traditional) to amplify your brand and extend your market reach.

97 Degrees West Resources

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