If you need to build trust to win over customers because your product or service is expensive, or requires a big commitment, inbound will build that trust.
If your offering is difficult to understand because it’s technical or a number of choices need to be made, inbound will educate your prospects until they’re ready to buy.
If you operate in a niche where you and your competitors all look alike, inbound marketing makes you more visible and your subtle differences will shine.
If your potential customers are looking for answers online and you’re not there to provide them, they’ll choose the competitor who is. And we can’t have that.