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Inbound Works (Especially In Your “Boring” Industry)

Most people aren’t thinking about your products and services today. That’s the nature of your business. But your potential customers are thinking about buying from you or a competitor right now. Before they do, they have questions, objections, misconceptions, and concerns that need an answer.

 

Inbound marketing is that answer.

Build Trust

BUILD TRUST

If you need to build trust to win over customers because your product or service is expensive, or requires a big commitment, inbound will build that trust.

Educate

EDUCATE

If your offering is difficult to understand because it’s technical or a number of choices need to be made, inbound will educate your prospects until they’re ready to buy.

Stand Out

STAND OUT

If you operate in a niche where you and your competitors all look alike, inbound marketing makes you more visible and your subtle differences will shine.

Compete

COMPETE

If your potential customers are looking for answers online and you’re not there to provide them, they’ll choose the competitor who is. And we can’t have that.

What Inbound Marketing Includes At 97 Degrees West

Strategy, execution, and reporting our results -- we can do it alone or in cooperation with your marketing team

BLOG POSTS

BLOG POSTS

Get niche content that drives more potential customers to your pages and turns them into informed leads.

EBOOKS

EBOOKS

Position yourself as an authority in your niche and give potential customers a good reason to give you their contact information.

Video

VIDEO

Jump ahead of the pack with video content. Many B2B brands mistakenly believe video is for B2C only -- this isn’t true.

Podcasting

PODCASTING

The trojan horse of inbound marketing, ask your ideal customers to be a guest on your podcast and most will say yes.

EMAIL CAMPAIGNS

EMAIL CAMPAIGNS

Stay top of mind with your leads and keep selling to current customers by sharing content, promotions, news, and more.

WEBINARS

WEBINARS

Connect with dozens of potential customers at the same time and show them what you do, answer questions, and close sales.

97 Degrees West Resources

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