Vera K. Fischer
CEO / President
The visionary of 97 Degrees West for more than fourteen years, Vera has served as the CEO and President since 2004. During Vera’s tenure, the agency has been recognized as a leader in strategy, creative, digital and traditional media. Garnering multiple industry awards in emerging technologies has made Vera a sought-after expert in the field of digital marketing and technology as well as various business/marketing strategies.
Vera began her advertising career at GSD&M where she worked on accounts: Krispy Kreme Doughnuts, Houston Rockets, Dollar Rent-A-Car, Pearl Vision, SeaWorld
In 2001, Vera left the agency world to embark on the client side as Director of Marketing for Forgent Networks, the software spin-off of VTEL video conferencing. Vera managed annual multi-million dollar marketing budgets, developed the company's' first digital lead generation programs, managed the inside sales team and consistently delivered high-quality MQLs to the sales team.
In 2004, after a company wide re-org, Vera was laid off while on maternity leave. Within the day, she founded her agency, 97 Degrees West.
Vera’s weekly podcast entitled, “System Execution”, launched in mid-2016 with notable guests like Ari Weinzweig of Zingermans Deli, author of The Pumpkin Plan, Mike Michalowicz, Financial expert Gary Bizzo, and Healthcare visionary Dr. Alan Pitt, and other business and thought leaders. System Execution was awarded a 2017 Communicator Award in the field of Journalism and News. Vera is honored to be the first woman to host a podcast devoted to systems and processes of successful companies. She is one of the country’s leading authorities on the topic of processes and execution that drive to better business outcomes.
Vera is a member of the Austin University Area Rotary Club, an adjunct lecturer for the School of Journalism & Mass Communication at Texas State University, a Mentor at Capital Factory in Austin, Texas. Vera is completing her Master’s in Strategic Communications at Texas State University in May 2019.