Arguably the most underappreciated medium in advertising, direct marketing can be extremely successful when done right. With sharp targeting and a relevant message, it's a great way to connect with your customer as well as support interactive efforts.

In the digital era, radio broadcasting has become yet another underappreciated medium. It's cost-effective, creative and localizable. It's also flexible. You can produce spots or opt for live DJ endorsements. Plus with a strategically crafted call-to-action, you can immediately track results and optimize messaging when necessary.

From commercials to street signs, people are peppered with thousands of messages every day. So you can't expect them to remember everything about your brand. That's why it's still important to leave something with a prospect. A well-designed leave-behind could be the deciding factor on whether you make a sale.

Also known as "Out of Home," it's the perfect medium to augment an integrated campaign and build brand awareness. A great asset when used properly.