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Sendero Health Plans Selects 97°West as Brand and Strategy Partner
AUSTIN, TX, January 24, 2012 — 97°West, a leading marketing, advertising and design firm, is pleased to announce its selection by Sendero Health Plans (senderohealth.com/) to develop the branding, messaging and marketing strategy for a new HMO that will serve the medical needs of Central Texas Residents through the Texas STAR Medicaid Program and Children’s Health Insurance Program (CHIP).
“Today, we are pleased to announce 97°West as our marketing partner,” said David Lamkin, Sendero CEO. “That firm has an outstanding reputation in the Austin area, providing high-quality marketing and advertising services for national and regional clients. As we launch our new HMO, we anticipate that the folks at 97°West will provide that same level of service to Sendero, helping us reach existing and potential clients here in Central Texas.
97°West Founder and President Vera Fischer stated, “We are delighted to work with Sendero Health Plans, especially in marketing the organization’s new HMO to the markets it will serve. As with all of our clients, we will remain responsive, sensitive to cost and committed to delivering outstanding creative and powerful brand storytelling.”
About Sendero Health Plans: Sendero Health Plans is a local, non-profit corporation based in Austin, Texas organized and licensed as a community-based Health Maintenance Organization (HMO) that serves Central Texas. Our mission is to provide comprehensive healthcare coverage and to arrange for innovative, high quality and cost-effective medical services for health plan members within Central Texas. For more information, please contact David Lamkin, CEO, at david.lamkin@senderohealth.com or 512.978.8855.
97°West Adds New Talent to Its Ranks
AUSTIN, TX, January 23, 2012 — 97°West, a leading marketing, advertising and design firm, is pleased to announce the addition of two key staff members. Both will lend their talents across the firm’s broad spectrum of clients.
Marta Masferrer joins the firm as project coordinator. Masferrer, who recently completed her MFA in Film at Columbia University, has an impressive background in multi-platform content creation, including a two year position as project coordinator and producer at Sandbox Hero, an Austin-based video production company. Before that, she had stints at Viacom, WNBC-TV’s “Weekend Today Show,” Columbia University’s Office of Public Affairs and the Miami International Film Festival. In 2004, Masferrer launched her own production company, Swandive Films, where she wrote, directed and edited TV, film and web-based content for clients such as MTV/Viacom, SONY Entertainment, ANIMAX and MoveOn.org.
Stacy Edwards joins 97°West as market researcher. She brings an impressive variety of social media experience to the firm, having worked in that space in both Austin and New York City. Most recently, she served as project manager and social media strategist at Archetype Brands. She has also had stints with Yelp and Sheepless magazine in Austin. In 2009, she founded the NYU Wagner Food Policy Alliance. She is currently wrapping up her Master’s degree at New York University in Public and Nonprofit Management and Policy.
“97° West combines outstanding creative and results-based marketing with unparalleled client service,” says Vera Fischer, President. ‘With these key staff additions, we are poised for even greater growth.”
97ºWest Brands the World’s Smallest Food Truck
AUSTIN, TX, October 20, 2011— VERTS, (www.vertskebap.com), an Austin-based fast casual restaurant concept, has begun offering mobile food services from what is conceived to be the world’s smallest custom built food truck, branded with creative that was concepted and designed by Austin advertising agency 97 Degrees West.
Based on the German built Smart® Car, the truck serves VERTS Berlin-Inspired Döner Kebaps at various Austin hotspots, festivals, events and corporate catering. 97 Degrees West has handled branding for the retail locations, marketing campaign and Smart® Car graphics.
“Our concept was to leverage German precision with a Berlin inspired “street attitude” resulting in a creative campaign that would resonate in the cluttered Austin fast casual dining market,” according to Vera Fischer, President and Founder of 97 Degrees West.” We knew we had an amazing opportunity when VERTS told us they were building the world’s smallest food truck and creatively we nailed it with the wow factor.”
Founded by Michael Heyne and Dominik Stein, German students who came to Austin at the University of Texas, VERTS is committed to introducing the favorite German street food, the Döner Kebap, to Austin. At VERTS, the Döner Kebap is founded on handmade artisan bread baked fresh daily, hand-stacked beef, lamb and chicken, traditional Turkish seasoning, and Texan inspired homemade sauces.
It was Heyne and Stein’s combined passion for German engineering and street food that lead them to concepting the world’s smallest food truck. “We knew we had to think big to be successful in the highly competitive and creative Austin market.” Michael Heyne, CEO VERTS, “So designing the world’s smallest food truck made perfect sense considering the tremendous popularity of the food truck market and Austin’s uniquely active lifestyle.”
“97 Degrees West brought a modern American perspective perfectly blended with our German aesthetic,” according Stein, “the brand and creative teams at 97 embraced our cultural nuances and melded them with their insights to create the perfect campaign.”
VERTS will be debuting it’s world’s smallest food truck at the Gypsy Picnic Trailer Food Festival on Auditorium Shores Saturday, October 22nd 2011.
Former State Rep. Patrick Rose’s New Firm, Corridor Title Signs with 97ºWest
AUSTIN, TX, October 6, 2011— Corridor Title, (www.corridortitleco.com), a real estate title firm dedicated to delivering professional and comfortable service at the closing table and throughout the real estate transaction, has signed with 97 Degrees West for branding and marketing services.
Under the terms of the agreement, 97 Degrees West, an Austin-based advertising and marketing firm specializing in strategic branding, creative and marketing campaigns, will work with the startup to create their brand identity and ongoing marketing materials.
Founded in 2010 by former Texas House of Representatives member Patrick Rose, Corridor Title currently serves the Dripping Springs and San Marcos communities. The company is poised for continued growth in communities surrounding Austin, with plans to move into the Kyle/Buda area by early 2012.
Corridor chose 97 Degrees West over five other competing agencies for the work.
“As a new company that is quickly growing across the region, we need a partner who truly understands who we are, and is sophisticated enough to convey that to the markets we serve,” said Patrick Rose, President, Corridor Title. “From the beginning, 97 Degrees West stood out from the crowd. They remain responsive, sensitive to cost, and remarkably creative. We are with them for the long term.”
Financial terms of the agreement between Corridor Title and 97 Degrees West were not disclosed.
campus2careers Taps 97º West to Brand its Entry-level Job & Internship Site
AUSTIN, TX, October 3, 2011— campus2careers, Inc., (www.campus2careers.com), an Austin-based job and internship site for students and recent graduates, has signed with 97º West for branding and marketing services for the development of a parent brand for its new service offerings.
Under the terms of the agreement, 97º West, an Austin-based advertising and marketing firm specializing in strategic branding, creative and marketing campaigns, will work with the web-based start-up to create a brand strategy that will incorporate its new offerings, develop a stronger graphic identity, and update the company’s online presence.
Founded in 2009 by Jay Whitchurch and Nathan Green, campus2careers (c2c) is the first online recruiting tool to use a powerful, profile-based matching system that precisely connects small and midsize businesses with the best candidates for entry-level part-time, full-time and internship positions. The firm took its website live just over a year ago and has already reached its goal of 1,000 job postings and 5,000 students registered. c2c clients include SXSW, Bazaarvoice, HostGator,and Livestrong.
“We are thrilled to be working with 97º West,” said Jay Whitchurch, CEO of campus2careers. “Because of the firm’s reputation for powerful brand storytelling, not to mention their outstanding creative, we know we’re in great hands.”
This news comes on the heels of campus2careers winning the RISE Fast Pitch and Texas Rising Star Award, identifying them as one of the top start-ups in Texas..
Financial terms of the agreement between campus2careers and 97º West were not disclosed.
