A great logo and packaging design can go a long way. At 97 Degrees West, we use a documented process for logo development that takes the mystery out of creative. Our work is unique, eye-catching, artful and award winning.

Signage could arguably be the most important piece of your advertising budget. Some say a business is only as good as its location, but your space is really only as good as your sign. If it doesn't stand out from the clutter, no one will notice.

Messaging is hands down the most important part of your brand. In fact, it is your brand. It dictates how the public perceives you. Everything you say should fit your core purpose. And it should be said artfully simple. Don't send mixed messages to your customer. Hire a professional.

Is your messaging consistent and coherent? Are you meeting the needs of your sales staff? And your customers? It might be tough for you to answer these questions because you can't see them objectively. But we can. With our communications audit, we will review your marketing materials and communications plans to determine the most efficient and effective way to communicate your brand message for optimum results.